Elevate Your Brand Workshop Featured Image
Days
Hours
Minutes
Seconds

Build your brand in 7 days, not 7 months.

A proven system to transform your brand identity and attract your dream clients in record time. 

A
Design
Business
Branding
course
for non-designers

This 7-day program will walk you through:

  • Getting your ideas out of your head and your heart

  • Identifying your brand aesthetic and voice

  • Building your entire typography suite

  • Designing your logo

  • Creating an extensive color palette

  • Building a photography library

  • Systemizing your content creation

  • Building custom templates that you will use over and over again
A
Design
Business
Branding
course
for non-designers

This 7-day program will walk you through:

  • Getting your ideas out of your head and your heart

  • Identifying your brand aesthetic and voice

  • Building your entire typography suite

  • Designing your logo

  • Creating an extensive color palette

  • Building a photography librar

  • Systemizing your content creation

  • Building custom templates that you will use over and over again

There are 2 ways to go through Brand In A Week:

Independent Study

Guided with LIVE Accountability

Let me walk you through what’s inside

A
Design
Business
Branding
course
for non-designers

This 7-day program will walk you through:

  • Getting your ideas out of your head and your heart

  • Identifying your brand aesthetic and voice

  • Building your entire typography suite

  • Designing your logo

  • Creating an extensive color palette

  • Building a photography librar

  • Systemizing your content creation

  • Building custom templates that you will use over and over again

Student Work

Dr. Cherie Chu
Dr. Cherie Chu
PHYSICIAN

Brand In A Week taught me branding is so much more than just the logo and color palette. It is a feel, mood, and emotion you want to convey which is not always captured when you hire someone to do it for you. I can’t thank Calvina enough for teaching me the process of how to think on those terms first to create a cohesive and well-planned brand. Her process is going to simplify creating things for my project which ultimately will save me valuable time.

Calvina is such a genuine person and her joy of helping her students create comes out brilliantly in her teaching and I wholeheartedly recommend her to anyone looking to create a brand.

Dr. Cherie Chu
Dr. Cherie Chu
PHYSICIAN
Brand In A Week taught me branding is so much more than just the logo and color palette. It is a feel, mood, and emotion you want to convey which is not always captured when you hire someone to do it for you. I can’t thank Calvina enough for teaching me the process of how to think on those terms first to create a cohesive and well-planned brand. Her process is going to simplify creating things for my project which ultimately will save me valuable time.
Calvina is such a genuine person and her joy of helping her students create comes out brilliantly in her teaching and I wholeheartedly recommend her to anyone looking tocreate a brand.

Cherie’s work

Doctor Moms Lounge Branding
Doctor Moms Lounge Branding

This is for you if...

You like to be hands-on in your business and don’t simply want to hand it over to someone else.

You love being creative but have never formally trained in design, so you lack confidence in making your marketing materials. You want someone to walk you through some critical decisions and simplify the creative process for your business.​

You’re tired of using all the free templates because you’ve realized that you still end up in a less-than-professional-looking chaotic mess if you don’t understand your branding enough to use them correctly.

You hate the countless hours creating mediocre marketing materials that are not hitting the spot. If you're less than excited, no wonder others are not either.

You’re ready to finally find your visual voice and get your ideas and passion out into a world that needs it so very much.

You want to follow a system and process that works, gives you a deeper knowledge of your business, plus all the design goodies that were created with expert guidance.

calvina_vertical_1500

This is for you if...

You like to be hands-on

in your business and don’t simply
want to hand it over to a designer.

You love being creative

but have never formally trained in
design, and you constantly question
what you design for your business.

You’re tired of using all the free templates

that look great on their own, but you always end up with a chaotic mess that makes your look less than professional.

You’re a creative business owner

You’re a creative business owner tired
of spending hours creating marketing
materials that only seem mediocre.

You are passionate about the idea

and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.

But you (not so) secretly dream of:

But you (not so) secretly dream of:

Looking fabulous

So that the world will know at a glance what you and your business are made of.

Feeling confident

Because you are ready to soar, stand out from the crowd, and be a leader in your industry.

Showing up legit

So that you can start resonating in the minds of your perfect customers.

Having a system in place

So you are not stressed whenever you need to create a social post or your next promotional material.

Looking fabulous

You are passionate about the idea and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.

Feeling confident

Your brand will stand out in a crowd because it's cohesive, unique, and crafted by you.

Having a system that saves time

It does not need to be complicated. When you have the right elements that fit together cohesively, you can create an endless number of creative content.

Changing the world

You have the potential to change an entire industry for the better or make a difference for one person when your message is seen and heard.

More Student Work

Holly Holt Testimony Portrait
Holly Holt
WRITER

Have you immediately connected with certain businesses after visiting their website or following them on social media? Me, too. But I never knew exactly why. Sure, they might have had a good message, but what I really connected to was the way their
visual aesthetic made me FEEL.

I knew I needed to “brand” my business, but after Brand in a Week, now I know WHY. I want to connect with people in every way possible – with words, sounds, colors, and photos. Brand in a Week gave me exactly that, and I couldn’t be happier with the results.

Holly Holt Testimony Portrait
Holly Holt
WRITER
Have you immediately connected with certain businesses after visiting their website or following them on social media? Me, too. But I never knew exactly why. Sure, they might have had a good message, but what I really connected to was the way their visual aesthetic made me FEEL.
I knew I needed to “brand” my business, but after Brand in a Week, now I know WHY. I want to connect with people in every way possible – with words, sounds, colors, and photos. Brand in a Week gave me exactly that, and I couldn’t be happier with the results.

Holly’s work

Holly Holt Brand
Holly Holt Brand

Just
imagine
if you
could:

Stop stressing every time you
need to create a new graphic
because you have already had
things prepared & thought out in
custom templates.

Have your brand look buttoned up in 7 days instead of 7 months.

Feel professional and polished,
from your product designs to
your social media to the way you send your emails.

Have the confidence in knowing
every piece of content you put
out into the world aligns with
your vision and style

Easily communicate your vision
and style to your customers,
partners and your team.
Know that your products feel
seamless and cohesive
with your
social media, email, and the
whole package.

Just
imagine if
you could:

Stop stressing every time you
need to create a new graphic
because you have already had
things prepared & thought out in
custom templates.
Have your brand look buttoned
up
 in 7 days instead of 7 months.
Feel professional and polished,
from your product designs to
your social media to the way you
send your emails.

Have the confidence in knowing
every piece of content you put
out into the world aligns with
your vision and style

Easily communicate your vision
and style to your customers,
partners and your team.
Know that your products feel
seamless and cohesive
with your
social media, email, and the
whole package.

Hi, I’m Calvina

DESIGNER, PHOTOGRAPHY, BRAND STRATEGIST

“I dare to believe businesses can create change for the social needs of the world. I want to see every small business thrive so that they can do the good they were meant to do. My favorite thing is empowering entrepreneurs to get started quickly and look beautiful without letting the lack of design experience or having fancy gear get in the way.”

I’ve been in the creative industry for more than 15 years. I first
started in the agency world, designing logos, websites, and
corporate designs. Then I moved into creative direction and later became a photographer working with creative directors to shoot seasonal campaigns.

During this time, I began to see that businesses need to become more hands-on in their creation and content. There is a missing gap between companies and designers. I needed to help bridge the gap between design, business, and branding.

I am now putting education first in what I do so that I am not only delivering great designs but also putting the power of design into the hands of my clients. This has been extremely powerful because no one knows their ideas as well as they do.

Find Calvina on:

Hi, I’m Calvina

DESIGNER, PHOTOGRAPHY, BRAND STRATEGIST

“I dare to believe businesses can create change for the social needs of the world. I want to see every small business thrive so that they can do the good they were meant to do. My favorite thing is empowering entrepreneurs to get started quickly and look beautiful without letting the lack of design experience or having fancy gear get in the way.”
I’ve been in the creative industry for more than 15 years. I first started in the agency world, designing logos, websites, and corporate designs. Then I moved into creative direction and later became a photographer working with creative directors to shoot seasonal campaigns.
During this time, I began to see that businesses need to become more hands-on in their creation and content. There is a missing gap between companies and designers. I needed to help bridge the gap between design, business, and branding.
I am now putting education first in what I do so that I am not only delivering great designs but also putting the power of design into the hands of my clients. This has been extremely powerful because no one knows their ideas as well as they do.
Find Calvina on:
Dan Fang
LEADERSHIP & PROGRAM DEVELOPMENT
5/5

By the end,

you see how all the pieces fit together, and how building a brand really can be much more approachable than you thought.

Brand in A Week covers everything from visual look and fonts to logos and photography.

You come out much more confident about your visual brand and how you can continue to “DIY.”

There are so many resources and tools out there that can help you beautifully design your own brand—Calvina unlocks these for you and helps bring out your potential and confidence to be able to create your own brand and feel great about it!
Dan Fang
LEADERSHIP & PROGRAM DEVELOPMENT
5/5

By the end,

you see how all the pieces fit together, and how building a brand really can be much more approachable than you thought.
Brand in A Week covers everything from visual look and fonts to logos and photography.
You come out much more confident about your visual brand and how you can continue to “DIY.”
There are so many resources and tools out there that can help you beautifully design your own brand—Calvina unlocks these for you and helps bring out your potential and confidence to be able to create your own brand and feel great about it!

Class Outline

day 1
Visual discovery

Our signature process gets your ideas out of your head while helping you understand your aesthetics and studying your audience's needs and desires.

day 2
typography

Learn what you and fonts have in common and how you can find the perfect one to match yours. I will give you tools to help make the decisions easier.

day 3
logo

Understand exactly how a logo will function in your unique business, Then create something applicable to your specific needs with foundation design knowledge.

day 4
Color Palette

Figure out which colors work best for your business and help it stand out. We don't just focus on beauty but also function. We will develope an expanded palette of colors that can be at your fingertips when you need to create a piece of content on the fly.

day 5
brand elements

We will keep this simple but come up with a compelling and meaningful way to diversify your designs in various areas, channels and uses that add depth and variety.

day 6
photography consistency

We all know how to apply a free preset. But how do you know you're using the right one? How do you know what style of photography looks best with your brand? We will dig into that here.

day 7
custom templates & brand guide

This is when it all comes together. Using Canva (a free design software), We will take everything we've done so far to build a set of customized templates that will save a massive amount of time in your content creation and marketing efforts. We will then top it off by putting together a brand guide that will continue to be a compass for you and your business.

LEARN // GET IT DONE // ACCOUNTABILITY // GUIDANCE // TOOLS

Here’s how it works

Pre-recorded lessons dropped each day—
for 7 days
. (Expect to spend about 30
minutes each day watching and listening)
You build your brand.There is work each day
that follows the lessons; each day adds another
layer. (Expect to spend 1-1.5 hours per day)
You’ll be well equipped with worksheets and templates,
so you will never have to start from scratch.
You can do this program around your busy day. 
We created timed sections where you will work in
focused blocks of time and then walk away for
the best results.
You will be guided step-by-step. 
Brand In A Week is comprehensive and
easy to understand.

LEARN // GET IT DONE // ACCOUNTABILITY // GUIDANCE // TOOLS

Here’s how it works

Pre-recorded lessons dropped each day—for 7 days. (Expect to spend about 30minutes each day watching and listening)
You build your brand.There is work each day that follows the lessons; each day adds another layer. (Expect to spend 1-1.5 hours per day)
You’ll be well equipped with worksheets and templates, so you will never have to start from scratch.
You can do this program around your busy day.  We created timed sections where you will work in focused blocks of time and then walk away for the best results.
You will be guided step-by-step.  Brand In A Week is comprehensive and easy to understand.
You will have accountability and support for THREE months. Every two weeks, there will be a chance to jump into Calvina’s Critiques & Answers. These are Zoom calls that you can either attend live or watch later. Either way, we will be sure your questions and designs are looked at and addressed.
Lauren
BUSINESS COACH
5/5
I came into Brand In A Week thinking all I needed was
a logo and came out with so much more! Calvina
creatively teaches you exactly what you need to create
a cohesive-looking brand in an easy to follow step by
step process. I was able to create something special
and unique to me with her guidance in pulling out what
my brand is about and how to translate that visually.

Before Brand In A Week, I had a small color palette, but
I didn’t have all the pieces to make my content look as
polished and branded as I wanted it to be. Now when I
go to create something for my business I have all the
colors, elements, photos, and fonts I need.
Liz
HIGH QUALITY DOG GEAR
5/5

I could NOT have been more blown away by the
journey that Brand in a Week took me on. Calvina
took us through the process of visual discovery,
pushing us to explore the feelings that our brand
evokes and how to capture those visually. Once we
built this foundation she walked us through the
various elements of a brand including typography,
brand colors, design elements, logo, and how to pull
it all together into a cohesive brand guide. She not
only explained the “how” of each step, but the “why”
– why fonts are so important, how colors can make
people feel. I feel like I got a mini course in design.
Calvina provided a lot of support along the way with
helpful Canva templates to complete our
assignments, and lots of links to helpful online tools
and resources to complete the assignments

@anniephoto
PHOTOGRAPHER
5/5
Brand In A Week is exactly what I needed to kickstart
my brain and business! I had all of these ideas floating
around and Calvina was able to walk me through a
specific process to find my style and pull my ideas into
a cohesive brand! I learned so much about myself and
how to clarify my vision by working with Calvina and
taking this class. I found Calvina’s clear instructions
and the clarity in her direction to be so easy to
understand, and I felt encouraged to keep following
my heart through this class. I can’t wait to learn more
from Calvina! Well worth the money and time invested.
I will recommend it to my friends for sure.
Lauren
BUSINESS COACH
5/5
I came into Brand In A Week thinking all I needed was a logo and came out with so much more! Calvina creatively teaches you exactly what you need to create a cohesive-looking brand in an easy to follow step by step process. I was able to create something special and unique to me with her guidance in pulling out what my brand is about and how to translate that visually.

Before Brand In A Week, I had a small color palette, but I didn’t have all the pieces to make my content look as polished and branded as I wanted it to be. Now when I go to create something for my business I have all the colors, elements, photos, and fonts I need.
Liz
HIGH QUALITY DOG GEAR
5/5
I could NOT have been more blown away by the journey that Brand in a Week took me on. Calvina took us through the process of visual discovery, pushing us to explore the feelings that our brand evokes and how to capture those visually. Once we built this foundation she walked us through the various elements of a brand including typography, brand colors, design elements, logo, and how to pull it all together into a cohesive brand guide. She not only explained the “how” of each step, but the “why” – why fonts are so important, how colors can make people feel. I feel like I got a mini course in design. Calvina provided a lot of support along the way with helpful Canva templates to complete our assignments, and lots of links to helpful online tools and resources to complete the assignments.
@anniephoto
PHOTOGRAPHER
5/5
Brand In A Week is exactly what I needed to kickstart my brain and business! I had all of these ideas floating around and Calvina was able to walk me through a specific process to find my style and pull my ideas into a cohesive brand! I learned so much about myself and how to clarify my vision by working with Calvina and taking this class. I found Calvina’s clear instructions and the clarity in her direction to be so easy to understand, and I felt encouraged to keep following my heart through this class. I can’t wait to learn more from Calvina! Well worth the money and time invested. I will recommend it to my friends for sure.

Is this program for you?

This is for you if:

You like to be hands-on with your business, some might even call you a control freak.

You enjoy being creative and find designing enjoyable if you have some expert guidance.

You love using Canva and are always excited when there is something new to learn.

You highly value education for your business and realize everything you learn will benefit every area of your business.

You love being guided step-by-step and having accountability.

You’re ready to make room in your schedule to make a massive stride in your business to its next chapter.

This is NOT for you if:

If being creative is not your thing.

You'd rather spend a lot of money to have someone else do the work for you.

You hate following instructions and rather do things only your way.

Your business is doing just fine without any focus on style and aesthetics.

You are way too busy right now and would rather have your branding and design done for you.

BTW, if you would rather have branding and design done for you, I’m ready to help. Please let me know what you need help with HERE.

Is this program for you?

This is for you if:

You like to be hands-on with your business.

You find great joy in being creative on Canva or other online tools.

You’re ready for a brand refresh. You have been DIY’ing your brand for a while, and you feel tired of the mishmash of everything and want to prepare for something more cohesive, intentional, and beautiful.

You are just starting your business and want to get it right from the beginning, so you don’t have to waste time and energy later.

You love being guided step-by-step and love accountability from others.

You’re ready to hunker down and finally make things happen.

You see the value in getting hyper-focused. You know it will pave the way for you and your team later.

This is NOT
for you if:

You don’t like designing and would rather have it done for you.

You hate following instructions and like things your particular way.

You feel like your business is doing just fine without focusing on the aesthetics of your brand.

You have a hard time with online tools.

You are too busy with the other areas of your business and would rather have the designs and branding done for you.

Student Work

Natasha Kuo
BAKER
Brand In A Week is a complete package. Calvina is the extra sprinkles on top!
Calvina’s ability to lead and guide me through creating a brand also helped me to
figure out what I wanted my brand to be about!
Her class is very well thought out, and really systematic. It all works together, and
Calvina is able to provide clarity every step of the way. Every student was amazed
when Calvina was able to read them and their needs. Her expertise and feedback are
a necessary part of this class. I was so impressed with what I had at the end and with
the knowledge of how to use it! I cannot recommend Calvina and Brand In A Week
enough!
Natasha Kuo
BAKER

Sugar & Waves

Brand In A Week is a complete package. Calvina is the extra sprinkles on top! Calvina’s ability to lead and guide me through creating a brand also helped me to figure out what I wanted my brand to be about!

Her class is very well thought out, and really systematic. It all works together, and Calvina is able to provide clarity every step of the way. Every student was amazed when Calvina was able to read them and their needs. Her expertise and feedback are a necessary part of this class. I was so impressed with what I had at the end and with the knowledge of how to use it! I cannot recommend Calvina and Brand In A Week enough!

Natasha’s work

Registration is now closed!

We look forward to seeing you the next time we open. Please get onto the waiting list so you will be the first to know.

Enroll in Brand In a Week Today

Independent Study

$297

or

Guided with Accountability

$997

Payment Plan available.

Independent Study

or

Guided with Accountability

$997

Payment Plan available.

Time is running out to enroll!

Days
Hours
Minutes
Seconds

Average Cost of Branding

Brand Clarity

Logo

Full Identity Development

Brand Photography

COACHING: $500 - $2000

BOUTIQUE: $300 - $1300
AGENCY: $2500 - $8000

BOUTIQUE: $15,000 - $75,000
AGENCY: $30,000 - $250,000

ANNUALLY: $500 - $6000

Brand Clarity

Logo

Full Identity Development

Brand Photography

COACHING: $500 - $2000

BOUTIQUE: $300 - $1300
AGENCY: $2500 - $8000

BOUTIQUE: $15,000 - $75,000
AGENCY: $30,000 - $250,000

ANNUALLY: $500 - $6000

Student Work

Lori Melliere
ILLUSTRATOR
When I began to transition my product-based business from side hustle to full time, I
knew I needed to work on my brand, but I didn’t know what that meant or where to
start. I had been running the business for three years, and everything was cobbled
together. It didn’t feel cohesive or thoughtful, and it definitely didn’t feel like me.
Enter Calvina and Brand in a Week! Going through this course was transformational. I
not only came out of the week with a logo that I love and colors that capture my vibe,
but I also gained more insight into who my customers are, deeper knowledge about
what I want my company to project, and confidence in my unique brand voice. I also
really resonated with Calvina’s teaching style – she cares deeply about the subject,
and she always meets and encourages participants wherever they are throughout the
process.
Lori Melliere
ILLUSTRATOR
When I began to transition my product-based business from side hustle to full time, I knew I needed to work on my brand, but I didn’t know what that meant or where to start. I had been running the business for three years, and everything was cobbled together. It didn’t feel cohesive or thoughtful, and it definitely didn’t feel like me.
Enter Calvina and Brand in a Week! Going through this course was transformational. I not only came out of the week with a logo that I love and colors that capture my vibe, but I also gained more insight into who my customers are, deeper knowledge about what I want my company to project, and confidence in my unique brand voice. I also really resonated with Calvina’s teaching style – she cares deeply about the subject, and she always meets and encourages participants wherever they are throughout the process.

Lori’s work

FAQ

01.

02.

03.

What if I don’t have a business name yet?

Your brand is more than just a logo or a name. It is composed of many layers. You can easily spot a recognizable brand without even seeing its logo.
Others have come to this course without a name, but going through it
helped them find one that is meaningful because they now have a
foundation that is so much more.

What if I already have a logo that I like but don't like my colors and other designs?

This course is for you still. We encourage you to approach this course
with an open mind as if you do not already have one. Going about it
openly will help you create more depth with the rest of your other
brand components. Once you’ve done that, you can always decide if
you want to keep your old logo or go with a new one that you are now
more inspired to use.

I’m already crazy busy, I want this course, but do you think I can fit it into my work and parenting life?

Once you have this course, you can go at your own pace. We designed
this course to help you finish in 7 days, but you can set a speed that
works with your life. Each assignment is purposefully timed and
encourages you to walk away. We broke up the lessons into
manageable pieces to help you fit them neatly into your busy life.
One of the perks is that there is 3 months worth of Zoom support (bi
-weekly). Calvina will be there for you to give you critiques and answers
for that time.

FAQ

01.

What if I don’t have a business name yet?

Your brand is more than just a logo or a name. It is composed of many layers. You can easily spot a recognizable brand without even seeing its logo.
Others have come to this course without a name, but going through it
helped them find one that is meaningful because they now have a
foundation that is so much more.

02.

What if I already have a logo that I like but don't like my colors and other designs?

This course is for you still. We encourage you to approach this course
with an open mind as if you do not already have one. Going about it
openly will help you create more depth with the rest of your other
brand components. Once you’ve done that, you can always decide if
you want to keep your old logo or go with a new one that you are now
more inspired to use.

03.

I’m already crazy busy, I want this course, but do you think I can fit it into my work and parenting life?

Once you have this course, you can go at your own pace. We designed
this course to help you finish in 7 days, but you can set a speed that
works with your life. Each assignment is purposefully timed and
encourages you to walk away. We broke up the lessons into
manageable pieces to help you fit them neatly into your busy life.
One of the perks is that there is 3 months worth of Zoom support (bi
-weekly). Calvina will be there for you to give you critiques and answers
for that time.
Liz Medford
BUSINESS COACH
Calvina is a talented designer and I felt so supported throughout her Brand
In A Week! I learned a lot about branding in a short amount of time and got
great tools to help me along the way. This is an excellent program!
Liz Medford
BUSINESS COACH
Calvina is a talented designer and I felt so supported throughout her Brand In A Week! I learnaed a lot about branding in a short amount of time and got great tools to help me along the way. This is an excellent program!

What are you waiting for?

Copyright ©Your Brand Spark 2023 | All Rights Reserved

Privacy Policy      |  

Disclaimer    | 

Copyright ©Your Brand Spark 2023 | All Rights Reserved

Copyright ©Your Brand Spark 2023 | All Rights Reserved