
Build your
visual brand foundation
in 7 days, not 7 months
A step-by-step program that will help you learn, create, and grow a visual vocabulary so your business will attract the right people.
A step-by-step program that will help you learn, create, and grow a visual vocabulary so your business will attract the right people.
Brand In A Week taught me branding is so much more than just the logo and color palette. It is a feel, mood, and emotion you want to convey which is not always captured when you hire someone to do it for you. I can’t thank Calvina enough for teaching me the process of how to think on those terms first to create a cohesive and well-planned brand. Her process is going to simplify creating things for my project which ultimately will save me valuable time.
Calvina is such a genuine person and her joy of helping her students create comes out brilliantly in her teaching and I wholeheartedly recommend her to anyone looking to create a brand.
in your business and don’t simply
want to hand it over to a designer.
but have never formally trained in
design, and you constantly question
what you design for your business.
that look great on their own, but you always
end up with a chaotic mess that makes your
look less than professional.
You’re a creative business owner tired
of spending hours creating marketing
materials that only seem mediocre.
and heart behind your business and want to
ensure all the visuals reflect it and speak
loudly to the right people.
in your business and don’t simply
want to hand it over to a designer.
but have never formally trained in
design, and you constantly question
what you design for your business.
that look great on their own, but you always end up with a chaotic mess that makes your look less than professional.
You’re a creative business owner tired
of spending hours creating marketing
materials that only seem mediocre.
and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.
You are passionate about the idea and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.
Your brand will stand out in a crowd because it's cohesive, unique, and crafted by you.
It does not need to be complicated. When you have the right elements that fit together cohesively, you can create an endless number of creative content.
You have the potential to change an entire industry for the better or make a difference for one person when your message is seen and heard.
You are passionate about the idea and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.
Your brand will stand out in a crowd because it's cohesive, unique, and crafted by you.
It does not need to be complicated. When you have the right elements that fit together cohesively, you can create an endless number of creative content.
You have the potential to change an entire industry for the better or make a difference for one person when your message is seen and heard.
Have you immediately connected with certain businesses after visiting their website or following them on social media? Me, too. But I never knew exactly why. Sure, they might have had a good message, but what I really connected to was the way their
visual aesthetic made me FEEL.
I knew I needed to “brand” my business, but after Brand in a Week, now I know WHY. I want to connect with people in every way possible – with words, sounds, colors, and photos. Brand in a Week gave me exactly that, and I couldn’t be happier with the results.
Have your brand look buttoned up in 7 days instead of 7 months.
Feel professional and polished,
from your product designs to
your social media to the way you send your emails.
“I dare to believe businesses can create change for the social needs of the world. I want to see every small business thrive so that they can do the good they were meant to do. My favorite thing is empowering entrepreneurs to get started quickly and look beautiful without letting the lack of design experience or having fancy gear get in the way.”
I’ve been in the creative industry for more than 15 years. I first
started in the agency world, designing logos, websites, and
corporate designs. Then I moved into creative direction and later became a photographer working with creative directors to shoot seasonal campaigns.
During this time, I began to see that businesses need to become more hands-on in their creation and content. There is a missing gap between companies and designers. I needed to help bridge the gap between design, business, and branding.
I am now putting education first in what I do so that I am not only delivering great designs but also putting the power of design into the hands of my clients. This has been extremely powerful because no one knows their ideas as well as they do.
you see how all the pieces fit together, and how building a brand really can be much more approachable than you thought.
Brand in A Week covers everything from visual look and fonts to logos and photography.
You come out much more confident about your visual brand and how you can continue to “DIY.”
Our signature process gets your ideas out of your head while helping you understand your aesthetics and studying your audience's needs and desires.
Learn what you and fonts have in common and how you can find the perfect one to match yours. I will give you tools to help make the decisions easier.
Understand exactly how a logo will function in your unique business, Then create something applicable to your specific needs with foundation design knowledge.
Figure out which colors work best for your business and help it stand out. We don't just focus on beauty but also function. We will develope an expanded palette of colors that can be at your fingertips when you need to create a piece of content on the fly.
We will keep this simple but come up with a compelling and meaningful way to diversify your designs in various areas, channels and uses that add depth and variety.
We all know how to apply a free preset. But how do you know you're using the right one? How do you know what style of photography looks best with your brand? We will dig into that here.
This is when it all comes together. Using Canva (a free design software), We will take everything we've done so far to build a set of customized templates that will save a massive amount of time in your content creation and marketing efforts. We will then top it off by putting together a brand guide that will continue to be a compass for you and your business.
Brand In A Week is a complete package. Calvina is the extra sprinkles on top! Calvina’s ability to lead and guide me through creating a brand also helped me to figure out what I wanted my brand to be about!
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