brand in a week

Build your

visual brand


in 7 days, not 7 months

A step-by-step program that will help you learn, create, and grow a visual vocabulary so your business will attract the right people.

Join the waitlist






for non-designers

Student Work

dr. cherie chu

Brand In A Week taught me branding is so much more than just the logo and color palette. It is a feel, mood, and emotion you want to convey which is not always captured when you hire someone to do it for you. I can’t thank Calvina enough for teaching me the process of how to think on those terms first to create a cohesive and well-planned brand. Her process is going to simplify creating things for my project which ultimately will save me valuable time.

Calvina is such a genuine person and her joy of helping her students create comes out brilliantly in her teaching and I wholeheartedly recommend her to anyone looking to create a brand.

Dr. Cherie Chu


Cherie’s work

doctor moms lounge branding


This is for you if...

in your business and don’t simply want to hand it over to a designer.

but have never formally trained in design, and you constantly question what you design for your business.

that look great on their own, but you always end up with a chaotic mess that makes your look less than professional.

You’re a creative business owner tired of spending hours creating marketing materials that only seem mediocre.

and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.

But you (not so) secretly dream of:

Your brand will stand out in a crowd because it's cohesive, unique, and crafted by you.

You are passionate about the idea and heart behind your business and want to ensure all the visuals reflect it and speak loudly to the right people.

You have the potential to change an entire industry for the better or make a difference for one person when your message is seen and heard.

It does not need to be complicated. When you have the right elements that fit together cohesively, you can create an endless number of creative content.


More Student Work

holly holt testimony portrait

Have you immediately connected with certain businesses after visiting their website or following them on social media? Me, too. But I never knew exactly why. Sure, they might have had a good message, but what I really connected to was the way their visual aesthetic made me FEEL.

I knew I needed to "brand" my business, but after Brand in a Week, now I know WHY. I want to connect with people in every way possible - with words, sounds, colors, and photos. Brand in a Week gave me exactly that, and I couldn't be happier with the results.

Holly Holt


Holly’s work

holly holt brand


Just imagine if you could:

Have the confidence in knowing every piece of content you put out into the world aligns with your vision and style

Stop stressing every time you need to create a new graphic because you have already had things prepared & thought out in custom templates.

Easily communicate your vision and style to your customers, partners and your team.

Have your brand look buttoned up in 7 days instead of 7 months.

Feel professional and polished, from your product designs to your social media to the way you send your emails.

Know that your products feel seamless and cohesive with your social media, email, and the whole package.

calvina portrait

Hi, I’m Calvina


“I dare to believe businesses can create change for the social needs of the world. I want to see every small business thrive so that they can do the good they were meant to do. My favorite thing is empowering entrepreneurs to get started quickly and look beautiful without letting the lack of design experience or having fancy gear get in the way.”

I've been in the creative industry for more than 15 years. I first started in the agency world, designing logos, websites, and corporate designs. Then I moved into creative direction and later became a photographer working with creative directors to shoot seasonal campaigns.

During this time, I began to see that businesses need to become more hands-on in their creation and content. There is a missing gap between companies and designers. I needed to help bridge the gap between design, business, and branding.

I am now putting education first in what I do so that I am not only delivering great designs but also putting the power of design into the hands of my clients. This has been extremely powerful because no one knows their ideas as well as they do.

Find Calvina on:

By the end,

you see how all the pieces fit together, and how building a brand really can be much more approachable than you thought.

Brand in A Week covers everything from visual look and fonts to logos and photography.

You come out much more confident about your visual brand and how you can continue to “DIY.”

There are so many resources and tools out there that can help you beautifully design your own brand—Calvina unlocks these for you and helps bring out your potential and confidence to be able to create your own brand and feel great about it!

Dan Fang

leadership & program development

Class Outline

day 1


Our signature process gets your ideas out of your head while helping you understand your aesthetics and studying your audience's needs and desires.

day 2


Learn what you and fonts have in common and how you can find the perfect one to match yours. I will give you tools to help make the decisions easier.

day 3


Understand exactly how a logo will function in your unique business. Then create something applicable to your specific needs with foundational design knowledge.

day 4

color palette

Figure out which colors work best for your business and help it stand out. We don’t just focus on beauty but also on function. We will develop an expanded palette of colors that can be at your fingertips when you need to create a piece of content on the fly.

day 5

brand elements

We will keep this simple but come up with a compelling and meaningful way to diversity your designs in various areas, channels, and uses that add depth and variety.

day 6

photography consistency

We all know how to apply a free preset. But how do you know you’re using the right one? How do you know what style of photography looks best with your brand? We will dig into that here.

day 7