How Brand Photography Answers Important Questions

In the age of social media, one of the first things people ask for when they need to create or refresh a brand is, “I need better photography!”

But what does that mean?

Before we even go into photography techniques, let’s talk about what photography is in branding

Photography helps you to answer questions in a split second.
Photography sets a mood
Photography tells a story.

Let’s talk about the questions that photography can answer…

photo photography textiles

Product Based Business

  • What do these products look like?
  • What are the features that make it unique?
  • What kinds of other people use them?
  • How big is it?
  • How do I use it?
  • What color is it?
  • How do I incorporate it into my life?
marco blog chef in the kitchen

Service Based Business

  • Who are you?
  • How will I feel working with you?
  • Does your story matter to me?
  • How do I interact with you?
  • How will you help me?
  • What can I expect from your service?


It is too easy to make this trite and literal. Let’s look at some examples of how some great (both product-based and service-based) brands are answering some important questions.

Uniqlo is a global clothing company that started in Japan.

It is known for its innovative basics. Not flashy or trendy, it excels in functional performance clothing.

From just the top 12 photos in their IG grid, here are the things I see:

  • Their clothes are for both men and women
  • They are for the playful and fun
  • They are for the active lifestyle
  • You can achieve a polished look without being overly extravagant
  • You can lounge in them
  • This is an inclusive brand

Uniqlo is a global clothing company that started in Japan.