Brand Roadmap Deep Dive process diagram showing 90-minute brand messaging strategy session

THE BRAND ROADMAP DEEP DIVE

When your brand isn’t connecting, everything gets harder

You know your business inside and out. You deliver amazing results for your clients. But something's not clicking. They're confused about what you do, or worse—they just don't care enough to take action.

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Here's the problem: If your brand messaging is unclear, you're losing money every single day. Potential clients are scrolling past your posts, leaving your website without inquiring, and choosing competitors who simply communicate more clearly.

We help businesses just like yours get Unstuck!

We understand how frustrating it is when your business has grown but your brand hasn't kept pace.

You’re not alone!

Most established businesses hit this wall where their original messaging and visuals no longer reflect their true quality or connect with their ideal clients.

That's exactly why we created the Brand Roadmap Deep Dive. We’ve seen firsthand how this strategic foundation process transforms everything for business owners who were feeling stuck, scattered, or invisible in their market.

Molly Godfrey Portrait testimonial for Calvina's Your Brand Spark

“I knew it was at a pivotal ‘next level’ moment of my business that I wasn’t going to figure out on my own. Thankfully Calvina came in at the perfect time and guided me through her Brand Roadmap process. From the very start I felt so much ease. Her ability to help me see in the dark and create language around my gifts and the transformations I provide was nothing short of mastery. The messaging she presented back to me for my new site was exactly what I was looking for, plus some. While she was working I immediately started to feel a shift in my energy. I was excited and hopeful again, motivated to be more visible and believe it or not, I got 4 new inbound clients immediately, within that week. I don’t think it was a coincidence, I was now internally aligned and others could feel it.”

Molly, LinkedIn Visibility Breakthrough Coach

HERE’S WHAT HAPPENS DURING YOUR DEEP DIVE

The 90 Minute Deep Dive Session

This almost feels like therapy—most people haven't gone this deep before. We'll explore where you've been, where you are now, and where you want to go. We'll help you identify the specific steps in your client journey and where the gaps are that are causing you to lose money.

Your Custom Brand Roadmap

This isn't just another generic branding document. This is a completely customized roadmap that specifically identifies what's missing in YOUR business and why your current path isn't leading to action.

Right now, everything feels jumbled up—your messaging, your positioning, your client journey. There's no clear path for people to follow, which is why they're not taking action. Your custom roadmap will:

  • Untangle the confusion by identifying exactly what's broken in your current approach

  • Pinpoint the specific gaps that are causing potential clients to hesitate or walk away

  • Create a clear, streamlined path that guides people from interest to action quickly

  • Show you exactly what to fix first so you stop wasting time on the wrong things

  • Give you a step-by-step plan to plug the holes that are costing you money

Every business is different, which is why every roadmap is completely customized to your unique situation. We're not giving you a template—we're diagnosing your specific problems and creating your specific solution.

Implementation Planning

We'll spend time reviewing your roadmap together and planning out what your next steps can be—whether you continue with us or implement on your own.

YOU’LL WALK
AWAY WITH:

  • Crystal clear understanding of exactly what's broken and how to fix it

  • Your specific gaps identified so you can plug the holes that are costing you money

  • A streamlined client journey that moves people from confusion to action fast

  • Core messaging that resonates AND converts

  • Your authentic brand voice that cuts through the noise

  • A prioritized action plan so you know exactly what to tackle first

THIS IS PERFECT FOR:

Business owners who are doing well but feel something is missing. You might feel:

  • Really scattered with things all over the place

  • Like your branding isn't up to speed with your success

  • Frustrated that people aren't taking action and hiring you

  • Like you're staying hidden when you should be visible

  • Confused about why your message isn't connecting

  • You know exactly what's going on in your business, but for some reason, people just aren't taking action.

WHY YOU NEED
THIS NOW

Without clear brand direction, you're currently losing money in your client journey process. Every day you wait is another day of:

  • Potential clients who don't understand your value

  • Missed opportunities because your message isn't landing

  • Staying hidden instead of confidently showing up

  • Feeling frustrated about your brand's performance


The Brand Roadmap gives you the foundation to fix all of this.

Hi, I’m Calvina.

I help you bring out your magic

I totally get how frustrating it is when you know your work rocks, but your brand just isn't connecting with the right people. My superpower? Creating a calm, safe space where you can untangle all those ideas in your head and transform them into a brand that truly reflects your brilliance.

With two decades in design and brand strategy, I've developed this knack for seeing the strength in your business that you might be overlooking, then bringing it to life visually in a way that makes clients say "Where have you been all my life?"

What makes working with me different is my inside-out approach—we start with who you truly are before creating any visuals. Plus, you'll walk away with practical Canva systems that let you maintain your brand confidently long after our work together ends. No designer-dependency here!

Calvina Your Brand Spark founder professional portrait for personal branding and business strategy
Haley Byrd client testimonial portrait for Brand Roadmap brand messaging strategy success story

Hayley

Vintage Repurpose Clothing Designer

“The way you clarified the strategy and helped me envision who my customers are and how to speak to them - that’s where I’ve been so conflicted for so long, so it was incredibly helpful. I love the way you approach branding as if it is a relationship and fulfilling people’s needs at different points in the relationship. It was so helpful for me to understand how I can answer people’s different needs and stay true to myself. Everyone gets what they want and it actually feels authentic instead of confusing.”

client testimonial portrait for Brand Roadmap brand messaging strategy success story

Jess

Growth Strategist


“I wanted my brain cleaned up - I wanted to tell Calvina everything I thought, and then I wanted her to have time and come back to me and tell me everything she thought. She didn’t say anything I didn’t already know, but just reading how she wrote it reaffirmed everything I felt. She took all of that messiness, and now I know what I need to go do next - the priority, the next step. That was the whole goal, and she delivered.”