THE BRAND ROADMAP DEEP DIVE
When your brand isn’t connecting, everything gets harder
You know your business inside and out. You deliver amazing results for your clients. But something's not clicking. They're confused about what you do, or worse—they just don't care enough to take action.
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Here's the problem: If your brand messaging is unclear, you're losing money every single day. Potential clients are scrolling past your posts, leaving your website without inquiring, and choosing competitors who simply communicate more clearly.
We help businesses just like yours get Unstuck!
We understand how frustrating it is when your business has grown but your brand hasn't kept pace.
You’re not alone!
Most established businesses hit this wall where their original messaging and visuals no longer reflect their true quality or connect with their ideal clients.
That's exactly why we created the Brand Roadmap Deep Dive. We’ve seen firsthand how this strategic foundation process transforms everything for business owners who were feeling stuck, scattered, or invisible in their market.
“I knew it was at a pivotal ‘next level’ moment of my business that I wasn’t going to figure out on my own. Thankfully Calvina came in at the perfect time and guided me through her Brand Roadmap process. From the very start I felt so much ease. Her ability to help me see in the dark and create language around my gifts and the transformations I provide was nothing short of mastery. The messaging she presented back to me for my new site was exactly what I was looking for, plus some. While she was working I immediately started to feel a shift in my energy. I was excited and hopeful again, motivated to be more visible and believe it or not, I got 4 new inbound clients immediately, within that week. I don’t think it was a coincidence, I was now internally aligned and others could feel it.”
Molly — LinkedIn Visibility Breakthrough Coach
Molly Godfrey
HERE’S WHAT HAPPENS DURING YOUR DEEP DIVE
The 90 Minute Deep Dive Session
This almost feels like therapy—most people haven't gone this deep before. We'll explore where you've been, where you are now, and where you want to go. We'll help you identify the specific steps in your client journey and where the gaps are that are causing you to lose money.
Your Custom Brand Roadmap
This isn't just another generic branding document. This is a completely customized roadmap that specifically identifies what's missing in YOUR business and why your current path isn't leading to action.
Right now, everything feels jumbled up—your messaging, your positioning, your client journey. There's no clear path for people to follow, which is why they're not taking action. Your custom roadmap will:
Untangle the confusion by identifying exactly what's broken in your current approach
Pinpoint the specific gaps that are causing potential clients to hesitate or walk away
Create a clear, streamlined path that guides people from interest to action quickly
Show you exactly what to fix first so you stop wasting time on the wrong things
Give you a step-by-step plan to plug the holes that are costing you money
Every business is different, which is why every roadmap is completely customized to your unique situation. We're not giving you a template—we're diagnosing your specific problems and creating your specific solution.
Implementation Planning
We'll spend time reviewing your roadmap together and planning out what your next steps can be—whether you continue with us or implement on your own.
Hayley — Vintage Repurpose Clothing Designer
Fashion Rework
“The way you clarified the strategy and helped me envision who my customers are and how to speak to them - that’s where I’ve been so conflicted for so long, so it was incredibly helpful. I love the way you approach branding as if it is a relationship and fulfilling people’s needs at different points in the relationship. It was so helpful for me to understand how I can answer people’s different needs and stay true to myself. Everyone gets what they want and it actually feels authentic instead of confusing.”
Tami — Author, Speaker, Leadership Coach
Tami Hackbarth Coaching
“I'm just feeling relieved. That's the big takeaway - thank God somebody's coming over here and saying, 'Okay, girl, let me help you present the way that you want to present.' I clearly have a lot of ideas, and I help transform people's lives. What I needed was somebody to translate that for people who don't know me yet - who aren't lucky enough to sit next to me on an airplane or talk to me at breakfast. I've always said I'm fantastic in real life, but I needed help translating that to being fantastic online. I feel like this process will help me do exactly that.”
Jess — Growth Strategist
Jessica Gleim, LLC
“I wanted my brain cleaned up - I wanted to tell Calvina everything I thought, and then I wanted her to have time and come back to me and tell me everything she thought. She didn’t say anything I didn’t already know, but just reading how she wrote it reaffirmed everything I felt. She took all of that messiness, and now I know what I need to go do next - the priority, the next step. That was the whole goal, and she delivered.”
YOU’LL WALK
AWAY WITH:
Crystal clear understanding of exactly what's broken and how to fix it
Your specific gaps identified so you can plug the holes that are costing you money
A streamlined client journey that moves people from confusion to action fast
Core messaging that resonates AND converts
Your authentic brand voice that cuts through the noise
A prioritized action plan so you know exactly what to tackle first
THIS IS PERFECT FOR:
Business owners who are doing well but feel something is missing. You might feel:
Really scattered with things all over the place
Like your branding isn't up to speed with your success
Frustrated that people aren't taking action and hiring you
Like you're staying hidden when you should be visible
Confused about why your message isn't connecting
You know exactly what's going on in your business, but for some reason, people just aren't taking action.
“The process helped us understand that we need to figure out the core first, and I think we had a good idea of what we want to be, but it feels like there's this core piece that's still missing, this foundation that everything can be set upon. Your approach helped us see that if we want to be at a certain level, we need this kind of strategic foundation first."
Kate — Owner and President
WHY YOU NEED
THIS NOW
Without clear brand direction, you're currently losing money in your client journey process. Every day you wait is another day of:
Potential clients who don't understand your value
Missed opportunities because your message isn't landing
Staying hidden instead of confidently showing up
Feeling frustrated about your brand's performance
The Brand Roadmap gives you the foundation to fix all of this.
Hi, I’m Calvina.
I help you bring out your magic
I totally get how frustrating it is when you know your work rocks, but your brand just isn't connecting with the right people. My superpower? Creating a calm, safe space where you can untangle all those ideas in your head and transform them into a brand that truly reflects your brilliance.
With two decades in design and brand strategy, I've developed this knack for seeing the strength in your business that you might be overlooking, then bringing it to life visually in a way that makes clients say "Where have you been all my life?"
What makes working with me different is my inside-out approach—we start with who you truly are before creating any visuals. Plus, you'll walk away with practical Canva systems that let you maintain your brand confidently long after our work together ends. No designer-dependency here!
Mary — Marriage and
Family Therapist
California Pacific Counceling
“The one thing that I learned about the whole process is to really think about who, the why, and where, and what does that look like because you’re opening it up to the public. The road map made me realize that you can't just rush into things. It made me realize that it's sort of like a garden. You can’t just be spreading carrot seeds here and seeds there. They all have, there has to be a strategy depending on different factors. And you want to be efficient because that fits into my budget. Strategy helps me with my budget, strategy helps me be more efficient and effective and sometimes I have to slow down and think about that.”
Carla — Writer, Memoirist, and Publishing Coach
“I have been struggling so hard marrying my various activities and brand in one coherent path, and now I can see it. Having a plan and being able to think in a linear way about how I can create that funnel and develop that signature offer and implement that strategy - it’s so much easier when you show me how to do that. I’ve been cobbling it together for years, and I look at your plan and everything is a yes. This feels a lot easier to implement.”
Krista — Life and Pleasure Coach, CEO
Golden Shift Coaching
"I feel like my ideas were all over the place, and now I feel like you really helped me focus and have a plan as I continue to develop and evolve everything that you've put forward. I don't feel like I'm just randomly putting things out now. I feel like I have a path to walk on for content and with purpose. Just spending the time talking through things with you helped me get that clarity."