RECENT BLOG POSTS

I see it all the time: successful founders burning out because they're pouring energy into the wrong things. They're chasing metrics that don't matter, building for audiences that don't align with their values, and wondering why success feels so empty. The problem isn't their strategy—it's that their "why" has evolved, but their business hasn't caught up. Discover how understanding your evolving purpose can transform not just your business, but your entire relationship with success.

A month ago, I met Seth Godin in person at a retreat in Brooklyn. From the moment he walked into the room, he was exactly who I imagined—every word intentional, perfectly on brand. This encounter reinforced the biggest gap I see in small business branding: the disconnect between who you are in person and how you show up online. Discover the Seth Godin lesson that changed how I think about authentic brand alignment.

If you're used to steady inquiries but things have gone quiet—even more than a typical summer dip—it might not just be seasonal. After 20+ years in branding, I see this pattern constantly: when successful entrepreneurs hit unexpected quiet periods, there are usually deeper brand issues at play. Discover the two hidden brand gaps that could be costing you clients and conversions right now.

Your impressive credentials might be hurting your business more than helping it. While you're busy listing degrees and awards, your ideal clients are looking for something deeper—authentic connection and genuine understanding. Discover why your personal story matters more than your resume and how authentic brand storytelling creates the trust that actually converts prospects into loyal clients.

I screamed "WHYYYYY!" when I saw Nike changed their iconic slogan. As a Gen Z parent, I hate their new "Why Do It?" campaign—but I understand why they had to do it. Discover what Nike's controversial brand repositioning teaches us about strategic branding, generational marketing, and when businesses need to make bold brand messaging changes to survive.

Most people think branding is just a logo or color scheme, but it's so much more. Discover the beautiful truth about what branding really is—the tender journey between that first "hello" and the moment someone says "yes" to working with you. Learn how authentic small business branding creates lasting relationships that bloom in their own perfect time.

Learn how to build genuine brand authority by focusing on your true target audience. Discover why expert recognition matters more than family praise.

Want to build a brand that connects and converts? Discover how to create a powerful brand strategy that builds trust and creates lasting customer relationships.

Learn valuable business navigation skills through our adventure. Discover how to use your tools effectively and stay calm during business challenges in 2025.