Brand Clarity That Results in Action
You’ve built a successful business,
but something’s not clicking
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You’re in the right place to start closing
the gap between you and your clients
Where BRAND DESIGN meets brand strategy
After pouring your heart into your business and cobbling together your brand along the way, YOU’RE STUCK WITH A GAP THAT’s HOLDING YOU BACK.
Your clients aren’t connecting with your message
Despite being awesome at what you do, potential clients struggle to understand why you're different and why they should pick you.
Your brand visuals don’t match your actual awesomeness
Let's be honest—your current brand looks like it belongs to a different business. One that's not nearly as good as yours.
Your offerings feel like a jumbled mess
You know your stuff is valuable, but you're struggling to package it in a way that makes people go "Yes! That's exactly what I need!"
It's not that your business isn't fantastic—it's that your brand isn't doing the heavy lifting of connecting your brilliance to the people who need it.
Hi, I’m Calvina.
I help you bring out your magic
I get how frustrating it is when you know your work is killing it, but your brand just isn't connecting with the right people. My superpower? Creating a calm, safe space where you can untangle all those ideas in your head and transform them into a brand that truly reflects your brilliance.
With two decades in design and brand strategy, I've developed this knack for seeing the strength in your business that you might be overlooking, then bringing it to life visually in a way that makes clients say "Where have you been all my life?"
What makes working with me different is my inside-out approach—we start with who you truly are before creating any visuals. Plus, you'll walk away with practical Canva systems that let you maintain your brand confidently long after our work together ends. No designer-dependency here!
HERE’S HOW WE transform your brand:
Figure out why things aren’t clicking
We kick things off with the Brand Roadmap, a deep dive into where your current brand is missing the mark with your ideal clients. No stone left unturned!
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Create brand clarity that makes people nod along
Based on what we discover, we develop a visual identity and messaging that feels authentically you—but also speaks directly to what your clients are looking for.
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Build systems that actually convert
You walk away with a complete brand system and templates that consistently communicate your value and guide prospects from "hmm, interesting" to "shut up and take my money."
RECENT success stories
Tami Hackbarth: She knew her work was life-changing but couldn’t explain it…Until now.
“Working with Calvina gave me the confidence to finally step out of hiding. Before, I was paralyzed by imposter syndrome. Now I have a brand that feels completely aligned with who I am while still being professional. I finally feel ready to help those who are earlier in their journey than me”
Tami — Author, Speaker, Leadership Coach
Tami Hackbarth Coaching
High Tail Hikes: How less became more through thoughtful brand strategy
“Before Calvina, I was drowning in content without clear direction, struggling daily with overwhelm. The transformation has been incredible—now I have a clear roadmap, the confidence to make strategic decisions quickly, and I'm finally excited about the future instead of feeling overwhelmed.”
Elizabeth — CEO
High Tail Hikes
Muni Sound: A journey to confidently stand among industry giants
“Working with Calvina gave me the confidence I needed to really pursue my mission. Before, I felt stuck trying to articulate what Muni Sound was about. Now I have a brand that feels true to me but can still hold its own next to the big players in the industry. I finally feel ready to champion those voices that have been overlooked for too long.”
Jett — Grammy-Award Winning Sound Engineer
Muni Sound
HOW I HELP YOU build your brand
1.
BRAND SPARK ROADMAP
deep dive
Have you been growing and evolving, but your brand hasn't kept up?
The Brand Roadmap is your strategic foundation—identifying exactly what you need to break through to your next level of growth.
Your investment in the roadmap applies to future projects, with no pressure to continue.
2.
BESPOKE BRAND strategy
& design
Ready to completely transform your brand into one that consistently connects and converts?
From strategy to implementation, we'll create a cohesive brand experience that closes the gap between your expertise and what your clients actually understand.
Includes brand strategy, visual identity, website design, and templates that make your life easier.
What happens when you achieve
brand clarity?
You connect instantly with ideal clients
When your brand clearly communicates your unique value, you naturally attract clients who get you right away. No more blank stares or confused questions!
Your perceived value matches your actual value
No more being the industry's best-kept secret. Your visual identity and messaging finally reflect how good you actually are.
Your marketing efforts actually work
With clear, consistent messaging, every marketing dollar works harder to connect with potential clients. No more throwing spaghetti at the wall!
Your sales process becomes shorter and smoother
When clients already understand your value before they talk to you, conversations focus on "when can we start" rather than "so... what exactly do you do again?"
You build a business asset that grows in value
Your brand becomes more than just pretty pictures—it becomes a valuable bridge between you and the people who need what you offer.