Molly Godfrey: How an internal shift with brand clarity helped a LinkedIn expert own her name
SUCCESS STORIES
Branding services delivered:
brand messaging
brand identity
logo design
website copy & strategy
“When I first started working with Calvina, I was really stuck in my business. Something was ’off’ and I couldn’t figure it out—lead flow was stalled, I wasn’t excited to show up and promote my services, and honestly, I was questioning everything. I knew I was at a pivotal ’next level’ moment that I wasn’t going to figure out on my own. Thankfully Calvina came in at the perfect time. From the very start I felt so much ease. Her ability to help me see in the dark and create language around my gifts and the transformations I provide was nothing short of mastery.”
- Molly, LinkedIn Visibility Breakthrough Coach
Molly is THE go-to LinkedIn expert. PERIOD. She’s not one to brag, but she has more than 20K followers on LinkedIn and her newsletter has a 77% open rate.
Despite years of helping clients tell their stories, Molly was going through a bit of a low, something felt off. Lead flow had stalled, she wasn’t excited to show up and promote her services, and honestly, she was questioning everything. She knew she was at a pivotal moment that she couldn’t figure out on her own.
What became clear immediately: Molly offers so much more than LinkedIn strategy. She teaches storytelling, communication, courage, and bravery. But she felt boxed in by her own success, resentful of being seen as just "the LinkedIn person."
The transformation centered on confidence, alignment, and a clear path forward. This wasn’t just about messaging—it was reimagining her entire approach. How she invited people into her offers, how she structured her packages, how she showed up in the market.
Through our work together, Molly gained permission to own the depth of what she actually does. The results were immediate. Within a week, she had 4 new inbound clients. She started feeling energetically different—excited, hopeful, motivated to be visible again. When you’re internally aligned, others feel it. Her business reflected that shift instantly.
The Strategic Breakthrough: Positioning with purpose
The breakthrough came when Molly finally recognized who she truly is and gained clarity on her positioning. Instead of generic LinkedIn coaching, her message became crystal clear: she helps people highlight and bring out what makes them special, rather than crossing things out and editing.
This positioning shift gave Molly clarity not just on how to talk about herself, but on how all her services actually work together. She could finally see the connection—LinkedIn strategy, storytelling coaching, personal branding—it all unified under one methodology: highlighting rather than editing away what makes people special.
gSuddenly, her services weren’t scattered offerings anymore. They became a cohesive system with a clear pathway for clients and a much stronger foundation for her own authority.
Breaking the Rules: A logo with deeper meaning
Here’s where the magic happened in the design. The logo concept put "Molly" as the main word with "Godfrey" italicized and underlined—literally embodying her methodology of highlighting stories rather than editing them away.
Think about what Molly actually does: she helps people write and rewrite their LinkedIn posts, helps them reimagine and pull out their story. Instead of the traditional approach of crossing things out and editing, she helps them highlight what makes them special.
The underline in her logo represents exactly that—how she helps people underline their stories and highlight what’s special about them. This wasn’t just pretty design—it was strategic storytelling through visual identity.
The "MG" monogram became another favorite tool. Molly loves using it, especially the white MG over photos. It’s beautiful and versatile for her content creation.
The copy and website transformation
Beyond the visual identity, I wrote her homepage copy and helped her reimagine her website layout to better define herself. She saw herself reflected in her new logo and copy—words that described her in a way that she could never have described herself. Just like most experts, she is far too close to her own genius to see herself fully for who she is.
This comprehensive approach meant that every touchpoint, from her logo to her website copy, worked together to communicate her unique value proposition clearly and compellingly.
Business Branding Results: Clarity creates confidence
Sometimes the most powerful transformations come from strategic clarity rather than complete overhauls. Molly's journey proved this perfectly—she didn't need a total rebrand, she needed permission to own who she already was.
The shift from scattered positioning to strategic clarity changed everything. Molly went from feeling boxed in by her LinkedIn expertise to confidently owning her role as someone who helps people highlight their most powerful stories. She moved from questioning her value to having prospects impressed by her clear, sophisticated presence.
The business branding transformation delivered focused results:
• Strategic positioning that clearly communicates her unique methodology
• Professional visual identity that reflects her NYC sophistication
• Meaningful logo design with conceptual depth behind every element
• Cohesive brand system including versatile monogram for content creation
• Website copy that articulates her value better than she could herself
“I feel like a different person after working with Calvina—internally, the things that clicked in were incredible. Physically, I feel just like a lot more at peace, too. Something energetically, physically, it’s just aligned. I never in a million years would have gotten here myself. She really captured our conversation and somehow made it convey in colors and fonts and design and structure. I felt really seen.”
- Molly, LinkedIn Visibility Breakthrough Coach
Ready for your own business branding transformation?
If Molly’s story resonates with you—if you’re ready to step out of hiding and into your role as an expert guide—let’s talk. Our business branding services are designed specifically for small business owners who want to align their authentic expertise with professional brand presence while creating systems that support sustainable growth.
This project showcases how strategic small business branding can transform overwhelmed experts into confident leaders who focus on their zone of genius. Ready to explore how branding for small businesses can help you reset your own compass and empower others?